Social media is the next stop for all sort of communications and interactions in recent times. These media, due to emerging technology can predict our personalities and desires and even gain access to our lifestyle. In recent times, an average human being who is well exposed would have access to at least two platforms where they interact and conduct their daily activities of which their daily experience would include seeing an annoying pop up of ads advertising a product they have discussed with someone the previous day, or an entirely different platform bringing to their feed a product they have earlier searched for on another platform. The big question is how do these platforms get this information and what they use it for.